Montecristi Panama Hats of Napa Valley, its a family own business. Headed by husband and wife Fabian and Mercedes with our daughter Carolina, our family emigrated from Ecuador to the United States in 1995. We import and sell high-quality, genuine Panama hats and accessories handcrafted by skilled master weavers from Cuenca and Montecristi, Ecuador. Proud of our Ecuadorian heritage, we began importing the legendary Panama straw hats in 2010, and opened a retail store in Napa Valley Wine Country shortly thereafter.